The way SF’s alternative online daily Beyond Chron sees it, “Big media in San Francisco has been awful for years. Shoddy local coverage, lack of diverse perspectives, and weak analysis of issues have all conspired to make the daily offerings brutal reads. 2005, however, introduced new lows to the local media scene. From drops in circulation to blatant plagiarizing, from firing the best to hiring the worst, our city’s corporate media presented a field day for anyone looking for proof that to find the real scoop, you need to head online.”