In an attempt to boost the effectiveness of its classified pages, the SF Chronicle is launching a daily TV program that will carry classified advertising, according to stories in Media News Daily, E&P and a press release from the Chronicle itself. Said Phyllis Pfeiffer, senior VP of advertising (left), “We’ve worked long and hard on this program to make it appealing to advertisers not only on a cost basis but also on a reach and frequency basis.” “Chronicle Jobs TV” will air at 5:30 a.m., Monday through Wednesday, on Channel 44.

SF Press Club News

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