Valleywag.com, the new Silicon Valley gossip blog, has identified five business publications that incorrectly reported Google’s three-word slogan as being “Do no evil.” It’s actually “Don’t be evil.” As Valleywag, edited by Nick Douglas, put it: “‘Do no evil’ is an absolute. One evil act breaks it. ‘Don’t be evil,’ isn’t that a lot easier to reach? Like, Google could go out and drown, say, one puppy. ONE puppy. That’s an evil thing to do, okay, whatever, but Google could be really sorry. And it’d be all ‘Aw, that was evil, but here’s a new toy! It messages AND e-mails!’ And that makes up for it. So Google is still, on balance, good.”

SF Press Club News

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