James Surowiecki of the New Yorker ruminates on the sale of Knight Ridder to McClatchy and opines that newspapers don’t have to die, as so many are predicting. “Established media — radio, the movies, television — haven’t vanished when new forms have come along. They’ve adapted by playing to their distinctive strengths,” Surowiecki writes. “For most newspapers, this will mean abandoning things that are ubiquitous on the Internet, like stock tables and wire stories, and investing in content they can own, like serious local coverage and in-depth reporting.” By doing this, he says that instead of slowly sinking, newspapers can steer around the iceberg.

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