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Alice's morning show No. 1 in key demo

The Spring Arbitron radio ratings are out for the San Francisco and San Jose markets, and it’s no surprise that KGO remains No. 1 followed by KOIT-FM, KCBS-AM, Classical KDFC, and urban KMEL-FM. Those have been the top 5 stations for a long time. But in the key 25-54 demographic, CBS-owned Alice Radio (KLLC-FM, 97.3) is now No. 1 in the morning drive with the show “Sarah and No Name.” Brad Kava of the Merc writes that “Sarah and No Name” have filled the void left by Howard Stern, who departed for satellite radio last fall. Kava also says Alice has benefited from an improved playlist that’s younger and hipper. Station manager Greg Nemitz tells Kava that Alice is oriented “more toward more of a Marina [district] professional who is 32, rather than a soccer mom.”

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