Bill Goggins, who rose from copy editor to managing editor of Wired magazine, died Sunday (July 30) of a heart attack while running in the San Francisco Marathon. He was 43. Goggins died as he passed the 24-mile mark in the 26.2 mile race, according to the Chronicle. Friends said Goggins was “fit as a fiddle,” said friend Paul Donald, who watched Goggins pass the 21-mile mark in what seemed to be excellent condition. Wired reporter Mark Robinson, in this story, says Goggins was a legendary figure at Wired. Said the magazine’s editor-in-chief Chris Anderson: ““He was brilliant, witty and culturally omnivorous, all of which combined in his signature headlines. They usually worked on at least three levels of meaning, from some remixed cultural reference to at least one pun. In many ways his winking style and clever turns of phrase became Wired house style for nearly a decade, and to look at our covers and headlines over those years is to hear Bill’s voice again.”