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Chron's circ down 5% daily, 7% Sunday

The new circulation figures are out today for the six-month period ending September 2006 and the Chronicle’s readership declied again. Daily circulation dropped 5.3% to 373,805 and Sunday fell 7.3% to 432,957. Editor & Publisher says just about every major metropolitan newspaper’s circulation was down during the period. One of the notable exceptions is Rupert Murdoch’s New York Post, which not only saw its numbers increase, but it is now the No. 1 newspaper in New York and it passed the Washington Post to become the No. 5 newspaper in the country. Meanwhile, back in California, the LA Times saw its daily circulation drop 8% to 775,766. (Figures for the Mercury News weren’t immediately available.) [Chart of Top 25 papers] [E&P: Big metros show severe declines in latest circ report]

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