Dean Singleton’s MediaNews Group is increasing the amount of graphic design work it is sending to India. In November, the Press Club reported that MediaNews would be outsourcing ad production at the Contra Costa Times to Express KCS in India. Now, according to the trade publication Newspapers & Technology, MediaNews will send ad production for its Alameda Newspaper Group to that company as well. The ANG group includes The Oakland Tribune, The (Pleasanton) Tri-Valley Herald, the San Mateo County Times, The (Fremont) Argus, The (Hayward) Daily Review, The Alameda Times-Star and the Marin Independent Journal.
Above are some of the workers in Gurgaon, India who will produce ads for the MediaNews publications in Alameda and Contra Costa counties.
At left is the facility for the outsourcing company, Express KCS, which will initially house about 40 workers to process MediaNews Group ads. That number could grow if other MediaNews papers decide to outsource their ad production. The San Jose Mercury News is among the papers considering such a move, the article said.
Robert Berkeley, chief executive of Express KCS, declined to say how much ANG and the Coco Times are saving by outsourcing their ad production to his company, but generally firms can save 25 percent to 50 percent of their costs, depending on the work involved. A total of 40 U.S. jobs will be eliminated by the outsourcing.
MediaNews isn’t alone in outsourcing. The Columbus (Ohio) Dispatch says it will turn over its ad processing this spring to Affinity Express Inc., a company with a plant in Pune, India. That will eliminate 90 jobs in the U.S.