The market’s No. 2 station, soft rock KOIT 96.5, and No. 9 station, classical KDFC-FM 102.1, and 23rd-ranked MAX-FM 95.7 were traded by their owner, Bonneville International, to Philadelphia’s Entercom. In return, Bonneville will get three stations in Seattle (KIRO-AM, KBSG-FM, and KTTH-AM) and four in Cincinnati (WKRQ-FM, WSWD-FM, WUBE-FM and WYGY-FM). The Merc reports that Bonneville, owned by the Church of Jesus Christ of Latter-day Saints, has had trouble running rock or urban stations because of lyrical content and because it won’t take ads for beer, lotteries or casinos, so it wanted to unload KMAX, but found no takers. On the other hand, Entercom is the owner of KDND-FM in Sacramento, the station that hit the headlines this week when a woman died as a result of a water drinking contest. KDNC has fired 10 employees over the stunt including its entire morning team.
New owner for KOIT, KMAX and KDFC
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