For the third time, the owner of the SF Weekly and East Bay Express has changed law firms in the suit filed against it by Bruce Brugmann’s (pictured) Bay Guardian. The Guardian claims Village Voice Media is selling ads at below the cost of producing them in an effort to put the locally owned Guardian out of business. And the Guardian is covering every detail in the case, even routine status conferences before the judge. Such stories remind readers that the SF Weekly and EBX are owned by a chain and are accused of underhanded activities. The new attorneys for Village Voice Media are H. Sinclair Kerr Jr. and Ivo Labar, from Kerr and Wagstaffe. The Guardian notes that the trial is set for July 16 before San Francisco Superior Court Judge Richard Kramer.