KGO-AM 810 is still the first place station in the Bay Area in terms of overall audience despite a glitch at the Arbitron ratings company, which switched to new system of collecing ratings that gave No. 2 KOIT-FM 96.5 the first-place spot for two months. Brad Kava of the Mercury News explains what happened. KGO-AM boss Mickey Luckoff (pictured) is concerned about the new Arbitron system that dumps the hand-written diaries listeners are asked to keep, and goes to electronic devices people wear which record their listening habits. Kava notes:

    Who over the age of 12 religiously writes in a diary every day? And how can someone who drives back and forth to work possibly remember each station heard during a long commute?

    Many industry insiders argue the diary format favors women, who may be more likely to write in a journal than men.

SF Press Club News,

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>