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Merc in the process of 'reinventing' itself

The Mercury News has launched an initiative called “Rethinking the Mercury News” where employees of the paper will, among other things, shadow ordinary people to watch how they use the news media. Details of the project can be found at www.mercurynewsphoto.com/rethink/ and the effort is being spearheaded by Deputy Managing Editor Matt Mansfield.

The introduction to the project includes these statements:

The photo above is apparently from the Merc’s library and was posted by Mansfield on the Facebook site that has been established for this reinvention project. The picture shows Merc veteran Willys Peck on the copy desk. Anyone know the year?

Aug. 7: Chron is also reinventing itself under the slogan “Journalism of Action”

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