The Chron reports that KNTV NBC11 now is enabling viewers to interact online with anchor Jessica Aguirre during the 5 p.m. news. As the Chron’s Joe Garofoli puts it, “The experiment is an example of how mainstream media outlets are belatedly trying to embrace a fundamental value of the Web: Listen to your audience.” Garofoli also writes:

The online chatter among NBC11 viewers isn’t always a colloquium of Rhodes scholars. One poster asked during a newscast, “Is (technology reporter) Scott Budman nice?” Another asked why there was an NBC11 truck outside the Santa Clara County jail. (A reporter was there to pick up a mug shot of an inmate, was the answer.)

(Photo credit: Lance Iverson, Chronicle)