Tom Murphy, the founding editor of MarketWatch, has launched a site targeting aging Baby Boomers who don’t care about Paris Hilton or Lindsay Lohan. Murphy told the Examiner that he hopes RedwoodAge.com becomes an online network that links timely national and international stories with issues that connect to Boomers, such as ways of dealing with recurring bouts of breast cancer for women older than 40, or investment advice for boomers dealing with the recent stock market fluctuations. Before MarketWatch, Murphy was supervisor of AP’s San Francisco bureau for five years. A longtime San Francisco resident, he now lives in Marin County. Here’s his “about us” statement on the new site. And here’s a KGO-TV ABC7 story on RedwoodAge which notes:
- The challenge is whether advertisers will support boomer Web sites, and in the case of Redwoodage.com, whether venture capitalists will want to invest in content sites aimed at the over-40 crowd.