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Some blogs are making money, adding staff

Brian and Lisa Sugar, shown with daughter Katie, began celebrity gossip blog Pop Sugar in 2005 as a hobby. As they watched traffic rise and ran the numbers, they decided to organize as a business. As the Chronicle’s Sam Zuckerman reported today, the couple’s one blog has become 11 aimed at college-educated young women, covering everything from fashion to health. They now have a staff of 56, including about 40 in editorial, and about 5 million people visit Sugar blogs every month, a number that is growing more than 10 percent a month.

Zuckerman looked at several local blogs that are making money.

Blogs and bloggers mentioned included:

(Photo credit: Laura Morton, special to the Chronicle)

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