The Palo Alto Daily News reports that it ran a classified ad from a prankster known for placing humorous ads in papers around the country. The ad said: “Found: Tom Cruise’s Lhasa Apso & heart-shaped bed.” It ran Wednesday in the paper’s free “found” classified section. “If I have to pay for it, I don’t really consider it a hoax,” said prankster Rory Emerald, a Los Angeles collage and oil painting artist who has placed 60 to 80 such ads in papers over the years.

SF Press Club News


  1. I didn’t see the ad in the paper, but I did hear about it on the news. I thought it was very funny. I guess Tom Cruise and his publicist thought so too. What Rory Emerald is doing, is unique, avant-garde, and similar to conceptual art. Rory Emerald is the new Andy Warhol of the 21st Century. These “Found Ads” are classy and ingeniously original.

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