CBS5 is trying a new way to get its news headlines, video and advertising to the public. CBS5 is offering widgets to local bloggers and social media Web sites. Each widget will feature top local headlines and images with links to the video and text stories on the CBS station’s site. Included in the widget is a banner ad that CBS5 will sell, but share the revenue with the blogger or Web site. Local sites that have already become members of the CBS 5 Local Ad Network include SFBayStyle and UrbanSpoon.com (shown above).
CBS5 to provide news video, ads to bloggers
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