The Mercury News is offering a new “eEdition” that allow online viewers to look at every page of the paper, ads and news. Here’s a link to the demo. The Audit Bureau of Circulations now allows papers to include online subscribers as readers, so subscribing to the online edition helps the Merc when it comes to advertisers. And using this interface allows readers to see how both the stories and the ads look in print. Boulder, Colo., media pundit Amy Gahran has this take on the Merc’s e-Edition.
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