No Name is no more. Alice FM 97.3 has fired co-host Mike “No Name” Nelson in an effort to connect better with its target demographic: women ages 25 to 44. On Monday, longtime co-host Sarah Clark said she would be working with Gretchen Lancour until the station finds a replacement for No Name. The Contra Costa Times’ Tony Hicks reports that the parting with No Name (pictured here) was amicable, but the CBS station wanted to go in a “different direction.” Also gone is morning producer Matt Staudt. He was replaced by Jan Landis. Alice is now looking for a co-host to replace No Name. Here are the details.

SF Press Club News

One Comment

  1. The station THINKS they know what their demographic wants, but they’re actually out of touch with their listeners. Both No Name and Matty added a much needed male POV to the morning show. Turning the show into a purely chick-oriented radio version of “The View” is not the answer.

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