The Bar Association of San Francisco will hold a panel Oct. 15 titled “Meet the Press: What Every Law Firm Needs to Know about Media Relations.” The description says:

“The panel will focus on best practices for raising your firm’s profile in the legal and business press and include practical tips for law firms of all sizes in dealing with reporters. What makes a good story. What makes a deal or case newsworthy. How to pitch a story to a reporter. Elements of a “trend” story. Interview do’s and don’ts for lawyers. How to handle bad news. Blogs – perils and opportunities.”

Speakers include Scott Graham, editor of the legal newspaper The Recorder; Niraj Chokshi, reporter at The Recorder; Jill Redhage, reporter at the San Francisco Daily Journal, also a legal newspaper; Deobrah Goodin, marketing and communications manager at Howard Rice Nemerovski Canady Falk & Rabkin, and the moderator is Carl Whitaker of Whitaker Communications, which does PR and marketing for law firms. Here’s a link for information.