The Palo Alto Weekly, which has been printing two editions a week for the last 15 years, has announced that it will drop its Wednesday edition and only publish on Fridays. The move comes six weeks after the Palo Alto Daily News killed its Monday edition because of a lack of advertising.

However, the Weekly says it will launch an online edition called Express that will be e-mailed at 10 a.m. Monday-Friday.

“The new electronic daily edition will contain a digest of up-to-the-minute news stories, sports scores and local events, with links to more detailed information on the website Palo Alto Online. It will be distributed by e-mail at 10 a.m. each weekday to an initial list of more than 10,000 recipients in the Palo Alto area,” the Weekly said in a story announcing the changes.

“The new daily e-mailed edition will have three featured advertising positions, which [Publisher Bill] Johnson expects to be extremely popular among advertisers due to the targeted audience.”

The Weekly started in 1979 and went to twice a week in 1993 when the Peninsula Times Tribune folded. In 1994, it says it became the first newspaper in the United States to publish its contents on the World Wide Web.

SF Press Club News

One Comment

  1. Here’s a news top: I have heard from several sources that the SJ Mercury News is undercutting other smaller, independent newspaper as far as advertising rates are concerned.

    Have heard that they are below rate ads, as low as 70 percent less than posted rates to keep advertisers’ money from going elsewhere (such as smaller Weeklies and Dailies) …

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