Inside Radio has posted a profile of Cumulus vp and market manager Tony Salvadore starting from his days as a rookie salesman in upstate New York. He was the executive who flipped KFOG’s format in 1982 from beautiful music to adult alternative back when the station was owned by General Electric.

At the time, he recalls, “California was the land of Milk & Honey then — nothing could go wrong here at that time … It had a magnetic attraction for guys like me. I would have dropped resumes from helicopters to get a job in California. We put [the format change] together in about six weeks.”

He’s also the executive behind KNBR and KSAN. Salvador, who turns 65 in December, isn’t ready to retire. “I love the people and the action of the business. On the other hand, I don’t want to do this [indefinitely]. I’m excited about what’s going on and will know when [it’s time to retire]. No one will have to tell me — but I know it’s not now.”

SF Press Club News, , , ,

One Comment

  1. John Gaston was KFOG`s GM. when the flip to AOR was made. Salvador was the GSM and had no say in that move.

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