In a marked departure from the common practice of TV station Web sites serving as adjuncts for the on-air product, KNTV NBC Bay Area’s Web site will become a news aggregation site called “Locals Only,” according to MediaWeek.

“Our goal was to create a new type of user experience that’s less an extension of our TV stations and more of an online destination for the latest local news information and entertainment,” said John Wallace, president for NBC Local Media.

The site will go by the new URL nbcbayarea.com and it will aggregate content from a variety of sources including print and online. Here’s a look at nbcchicago.com which went live on Monday.