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KCBS 740 will be heard on FM starting next week

KCBS All News 740 will also be heard on 106.9 FM starting Oct. 27, giving the station a chance to reach new listeners on FM, the station announced today.

“With this announcement we are ensuring our listeners will have access to the superior news and information they’ve come to rely on no matter how they choose to receive their audio content,” said Doug Harvill, senior vice president and market manager for CBS Radio San Francisco. “And not only that, having the station on the FM radio platform will afford us the opportunity to amass even more consumers of the station. The benefits of this move are plentiful — from improved sound quality and ubiquitous distribution, to increased brand exposure.”

106.9 FM had been home to classic hits KFRC for the past year. Before that it was the home of Free FM, CBS Radio’s experiment into edgy talk radio.

The KFRC staff was notified this morning. “We lost some people who we really love and respect here today. That was tough,” said Harvill. “But knowing what we’re building for the future eases that pain and gets me excited.”

The classic hits music will continue to be available as streaming audio at KFRC.com, and on 106.9’s HD 2 channel for those listeners with HD radios.

“We’ve always had a great product on KCBS,” said Harvill, “and we’re thrilled more people will be able to experience what in excess of one million already do on a weekly basis.”

In addition to AM and FM signals, KCBS will add its signal to the AOL radio service.

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