Arturo Riera is the new sales director of KBCW-TV Channel 44, better known as CW 44.

“Arturo has built a highly successful sales record for our on-line components and he has quite a track record in Bay Area television and new media prior to that,“ said Riera’s boss, Ron Longinotti, president and gm of CBS5 and CW44.

“I am excited by the opportunity to continue to work with the staff at KBCW-TV whom I have come to respect and admire. While today’s business challenges are great, so are the opportunities to succeed with a talented and committed team,” said Riera

Most recently, Riera served as Digital Advertising Sales Manager for KBCW-TV, and prior to that he was local sales manager for Your TV20 KBWB-TV. He was also vp of product development/broadband for StarMedia Network, nsm and lsm for KSOL/KZOL radio, gsm for SportsChannel Pacific/Rainbow Sports Sales, gsm for Telemundo of Northern California, and an account executive at KVEA-TV, KPIX-TV and KGO-TV.