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Daily News trims 4.5 inches off the top

The Daily News (formerly Palo Alto Daily News) today switched to a smaller page size to save money.

The free newspaper reduced its height from 16 inches to 11.25 inches. It’s also slightly wider, going from 10.75 inches to 11.375 inches. The switch reduces the image area on a page by about 25 percent.

With the move, the paper replaced its nameplate, which used to stretch across the front page. Now it fills the space of a square, and it uses the same light san serif font that its sister publication, the Mercury News, uses for some of its headlines.

A note on the front said:

The move comes a month after the MediaNews Group paper closed its Burlingame Daily News, San Mateo Daily News and Redwood City Daily News. At that time, it also dropped the words “Palo Alto” from its name. It moved from Palo Alto to Menlo Park a year earlier. [Note: The Press Club Web page is edited by Dave Price, who was a co-founder of the Daily News in 1995, sold it in 2005 and now publishes the rival Daily Post.]

UPDATE, 11 A.M. May 6: The Daily News has two nameplates. The second (above right) one was used today, and it’s more horizontal but still in red.

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