TV stations in the Bay Area saw ad revenues fall 14% in the first quarter compared to the previous year due mainly to the downturn in the auto industry, the Chron reports. For radio, the drop was 27%.
Analysts told the Chron revenues were down nearly 50% at some political blogs, and 10 to 20 percent at entertainment blogs.
“Never seen it this bad. Never,” said longtime KGO-AM president and gm Mickey Luckoff.
One exception was all-news KCBS, which saw a 4% jump in sales after it began simulcasting on 106.9 FM. “We increased our audience — and got a better demo,” said Doug Harvill, senior vice president and market manager for CBS Radio San Francisco, referring to the younger audience, one craved by advertisers, that listens to FM radio.