In a story about a drop in sales at local TV stations, the Merc’s Pete Carey points out that cut backs at newspapers get more attention from the media than budget cuts in television. Carey writes:

    Television stations and the major networks face some of the same problems that newspapers face, but they don’t say much about it, compared with the coverage by the print media about its problems.

    A recent preliminary study by researchers at the Annenberg School for Communication at the University of Pennsylvania found that major newspapers reported far more often on the declining audiences for news, both for print and television, than the major networks.

    Looking at a nine-year period, the researchers studied 26 major newspapers and compared their reporting to that of the news programs of seven major broadcast networks — ABC, NBC, CBS, CNBC, the Fox News Network, CNN and PBS. The papers ran 900 stories on the decline of print and TV audiences, while the major networks reported on the issue of declining TV news viewership in 22 reports, and an additional 38 reports focused on the decline in newspaper readership.

    “It is not too great a leap to say that for all intents and purposes national television news has ignored its drop in viewership,” the researchers said.

Dean Singleton, chairman of MediaNews Group which owns the Merc, has been complaining about how the problems facing newspapers are covered. He told the Denver alt-weekly Westword:

    The problems of newspapers, in my view, are very mis-covered by media analysts today. They don’t understand the difference between a severe economic downturn, the most severe we’ve seen in my lifetime, and structural change. There are both going on. There’s structural change going on, and it has been for several years, and that will change our business model. But the majority of the revenue declines we’re seeing in 2009 are plain, old economic downturn.

    … If you look at radio or television ad revenue for the March quarter, for the most part, they were down substantially more than print advertising. And they didn’t lose any business to the Web. So I think it’s unfortunate that the media wants to cover itself as if the sky is falling. The sky is not falling. It’s cloudy and we’re having severe thunderstorms, but the sky isn’t falling.

Bay Area Media News


  1. You folks ought to call up the Newspaper Guild and ask them why the Guild has agreed to open-ended pay cuts for journalists at the East Bay newspapers owned by MediaNews Group.

    If this tentative proposal is approved by union members, the union will have succeeded in its ploy to get a contract “at all costs”, just for the sake of getting a contract.

    Even the current employee handbook at Bay Area Newspaper Group does not specify the company’s ability to impose open-ended pay cuts on workers.

    The proposed contract language — allowed to be in there due to the Guild’s complicity with management — is actually worse language than what is in the employee handbook.

    The employee handbook, at least, is silent on the matter.

    A tentative agreement would codify and place into formal, legal, binding language the ability of MediaNews to impose open-ended wage reductions on its employees — thanks to the complicity of the Newspaper Guild.

    You’d at least think the Guild could get a contract that’s equivalent to the current handbook. But those union bosses figured they’d go for something worse than that.

    Company officials call this very good contract for the company. I wonder

    If you put even 10 percent of the effort into researching yet another failure of the Newspaper Guild, under the direction of Carl T. Hall, you might actually uncover something of interest.

    Now that would be real journalism. Let’s see if you folks are up to it.

  2. I guess you could also do a story about how much less news there is on TV compared to newspapers. Neither one runs the story above the fold. But let a former anchor or columnist die and it assumes greater significance than just about anything else.

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