The Daily Post announced today that it will launch a Saturday edition starting this week. The Post will go from printing five days a week to six. The Post is based in Palo Alto and covers the Peninsula from Burlingame to Mountain View.

The Post said the move will allow it to present Friday’s news in a more timely manner and give its advertisers another day to reach potential customers.

The Post was started last year by Jim Pavelich and Dave Price (see note below). They started the Palo Alto Daily News in 1995 and sold it in 2005 to Knight Ridder.

The expansion comes at a time when other papers in the area are retrenching. The Post doesn’t put its stories on the Web and that might be one reason for its growth.

“People say newspapers are dying, but we didn’t get that memo,” said Price. “We’re adding advertisers and readers every day.”

(Full disclosure: Price is also a vice president of the Press Club and its webmaster.)