E&P reports that Palo Alto’s Daily News plans to switch this fall to a 21-inch deep broadsheet. Three months ago, the free daily went from 16.25 inches deep to its current size of 11.25 deep.

Production and Creative Services manager Christine Eng told E&P that the five-day newspaper’s changed its size because it has changed printers — from a commercial shop to the pressroom of owner MediaNews Group’s San Jose Mercury News.

Currently the Daily News is nearly the dimensions of a square. When it switches to a broadsheet, it will be the same size as the Mercury News.

The Web site free-daily.com, which E&P credits with breaking the story about the size change, said the Daily News might be able to pick up more advertisers with a broadsheet format, particularly stores selling women’s apparel which favor large ads and big photos.

Bay Area Media News

5 Comments

  1. yeah, i've heard the long term plan is to make the 'daily news' a section of the mercury for subscribers in palo alto … i wonder how many of those subscribers would appreciate that? … and if you stripped the mercury stories out of the 'daily news', how much local news would be left? probably not enough to fill a four-page section …

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