The Financial Times reports that the major TV networks and advertisers such as Procter & Gamble and AT&T are forming a consortium to measure audiences. Both broadcasters and advertisers have had grievances with Nielsen, the granddaddy of audience measurement in TV. The consortium should be up and running by next month.

Bay Area Media News

One Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>