The Wall Street Journal launched a Bay Area edition today, three weeks after the NY Times started its own Bay Area section.

The Journal had been planning a launch in December or January. But after the Times announced its plans, the Journal moved up its start date. The section will appear once a week on Thursdays for the paper’s 92,000 Bay Area subscribers.

The Journal section carried four stories and ads from The Commonwealth Club, Mechanics Bank and Chevron. Stories included U.S. Attorney Joe Russoniello’s effort to fight white-collar crime, a Q&A with Google’s Eric Schmidt, a report on rising home sales in Atherton, new museums in the Haight and a review of The Little Skillet, a takeout chicken-and-waffle joint in SF’s SOMA neighborhood. It’s “one of the hottest spots for lunch in San Francisco among start-up hipsters at Twitter Inc and other Internet firms,” writes Ben Worthen.

Both the Times and Journal are planning to start local editions in Chicago, and presumably will go on to other cities if the concept succeeds.

Bay Area Media News


  1. Reading the Eric Schmidt interview, you realize how much more access the Journal gets to important people in Silicon Valley than the Mercury or Chronicle. The Journal and New York Times are respected by these folks while they couldn't be bothered with the Mercury (which seems to be filled these days with typos–even in the headlines).

  2. Reminds me of the California section the journal used to have. Will be interesting to see if this develops into something bigger over time. More news is better for everyone.

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