Michael Savage, who was dumped by KNEW-AM 910 in September, has landed at KTRB-AM 860, which has an all-sports format. Savage, who lives in Marin County, will continue to a political show, however.

“Sports fans are generally tuned out of politics, and I want to tune them in to what is happening in this great country,” he said, according to World Net Daily. “Hopefully, with this new demographic, I will attain the high ratings numbers I once had and even exceed that in time.”

Savage is still heard on 400 stations nationwide. He returns to the air here on Feb. 1.

Bay Area Media News,

4 Comments

  1. Hooray, I love Michael Savage. 910 was dumb for dropping Savage and 860 is smart. Thank you KTRB-AM 860 for adding him. I never listened to that station before but now I will!

  2. ratings and revenue are two entirely different things in radio…it doesn't matter how high somebody's ratings are…you have to find advertisers who are willing to be on a particular show…savage had OK ratings here, not great…he was no. 1 in males 18-34 for most of his quarter-hours, but advertisers could care less about that segment…it's really hard to sell. … KTRB has essentially no ratings, so a minor bump from Savage is an improvement. … KTRB needs to promote itself…but the Bay Area market may be too big for its current management to comprehend/understand.

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