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KQED-FM No. 1 in key demographic

Ben Fong-Torres, in his Chronicle radio column today, notes that in the key demographic that interests advertisers, listeners 25-54, non-commercial KQED 88.5 is No. 1, followed closely by KOIT and KSAN (“The Bone”).

     4. KIOI (“Star 101.3”)
     5. KSOL
     6. KCBS
     7. KRZZ (“La Raza”)
     8. A tie between KBLX and KMVQ (“Movin’ “).
    10. KYLD (“Wild”)
    11. KLLC (“Alice”)
    12. KFOG
    13. KKSF (“The Band”)
    14. A three-way tie among the South Bay’s soft-rocker KBAY, the iconic KMEL, and KITS (“Live 105”).
    17. KISQ (“Kiss”), which just got Renel back.

The overall numbers, where listeners age 6 and above are tallied, aren’t of much use to advertisers, but they often are published in news reports about radio ratings. Those overall numbers have shown KGO-AM 810 at the top for about 30 years.

But in the most recent overall ratings, KGO fell to No. 3. On top is KCBS, which benefits from the addition of an FM signal and possibly from the new Portable People Meters that Arbitron is using. In second is KOIT and KQED is fourth.

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