Conventional wisdom in the newspaper business is that papers should shrink their newsrooms and expand their websites in order to survive. When Denver’s Rocky Mountain News folded last year, political reporter M.E. Sprengelmeyer lost his job. So he got in the car and drove south to New Mexico, where he grew up. He bought a weekly, the Guadalupe County Communicator, where he did precisely the opposite of the conventional wisdom: He increased the staff by 40% and killed the paper’s website, saying it was hurting street sales. CNN’s Tom Foreman picks up the story from there.

Bay Area Media News

5 Comments

  1. It's hard to have a cause-effect comparison since he made other changes, too, like actually covering the community!

  2. Wonder if somebody will show this video to Dean Singleton? He could learn a thing or two from this guy.

  3. the chronicle is on the same track…look at the list of stories on its Sun. front page that it withholds from the web.

  4. I was at this idiotic seminar "The Future of Journalism" a few days ago. I wish they could have invited this guy to speak. He seems to have a better idea of what the future of journalism is than all of these Bay Area academics and bloggers.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>