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New nonprofit paper tested in SF; no ads but $2

The nonprofit San Francisco Public Press has printed its first edition — 28 broadsheet pages and 50 articles which hawkers are selling on the streets for $2 a copy.

“We don’t know what the consumer demand is for a product like this, because there has never been a product like this,” Michael Stoll, executive director of the San Francisco Public Press, told Bay Citizen. “That’s one of the reasons we’re calling this a prototype, and part of what we’re prototyping is the business model.”

The Public Press already has a website, but it wanted to see how a printed paper would be received by readers. Another goal is to bridge the digital divide.

Copies can be purchased at sfpublicpress.org. (Photo credit: SF Public Press website)

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