“We have to remind a viewer that calls that we are not owned by Fox, they do not control our news and judgment,” KTVU Channel 2 news director Ed Chapuis tells Joe Strupp, writing for the left leaning MediaMatters for America site.

According to Strupp, Chapuis and the news directors of other Fox affiliates are concerned that the top-rated Fox News Channel’s conservative bent misleads viewers into thinking their local news reports take the same approach.

“We play up the fact that we are an independent news operation,” Chapuis says. “We have found that the KTVU Channel 2 news brand is very strong and has a stronger impression with our viewers.”