The PR firm Burson-Marsteller has hired Jim Goldman, CNBC’s Silicon Valley bureau chief since 2003, as its new “U.S. Technology Practice Chair.” He will be based in San Francisco and report to the company’s U.S. president and chief executive Pat Ford and its “global chair of the technology practice” Jennifer Graham Clary.

Before CNBC, Goldman opened TechTV’s Silicon Valley Bureau and was bureau chief for that network in its early days. Prior to TechTV, Goldman worked as a technology correspondent for ABC News in New York where he reported for “World News” and “Good Morning America.” Goldman got his start in broadcast journalism at KNTV (ABC affiliate at the time) in San Jose after spending three years as a staff reporter for the San Jose Business Journal.

UPDATE, 3 p.m.: Replacing Goldman will be Jon Fortt, a senior writer at Fortune who was at the Mercury News from 1999 to 2006. He also appears on CNNi’s “Quest Means Business,” NBC Bay Area’s “Press: Here,” and occasionally on CNBC. Fortt announced his move on his Linkedin page, saying the move is effective July 19.