Back in Janaury, it was surprising to see All News KCBS leading the ratings in San Francisco for listeners 6+. The question then was: Had KCBS dethroned KGO-AM? Or was it a fluke? Six months later, the trend has become clear, with KCBS on top and KGO 810 slipping to No. 4. CBS Radio’s decision to put the all-news station on FM is paying off.
Here’s the usual disclaimer: Advertisers don’t use these numbers when buying air time. They use ratings for particular demographics.
PPM 6+ San Francisco Radio Metro Monday-Sunday 6am-Midnight March April May June 1. KCBS-AM/FM 5.8 6.1 6.3 5.9 2. KOIT-FM 5.6 5.5 5.9 5.7 3. KQED-FM 5.1 5.5 5.9 5.7 4. KGO-AM 5.4 5.4 5.1 5.6 5. Wild 94.9 3.9 3.6 3.8 4.0 6. Movin 99.7 3.4 3.0 3.2 3.6 7. KNBR 680 2.1 3.6 3.5 3.4 8. KDFC-FM 2.9 2.8 3.2 3.3 9. Star 101.3 3.8 3.5 3.1 3.0 9. KSOL-FM 3.7 3.6 4.0 3.0 11. LaRaza 93.3 3.4 2.8 3.6 2.9 12. KBLX-FM 3.7 3.2 2.8 2.8 13. KMEL-FM 2.8 2.7 2.7 2.6 13. KSAN The Bone 3.3 2.7 2.4 2.6 15. KBRG-FM 1.9 2.1 2.0 2.5 15. KKSF-FM 3.1 2.8 2.7 2.5 15. Alice 2.5 2.8 2.2 2.5 15. KSFO-AM 2.3 2.5 2.4 2.5 19. KISS-FM 98.1 2.3 2.6 2.4 2.2 20. KFOG-FM 2.7 2.3 2.2 2.1