Deidra Lieberman, who started in radio in 1990 and moved up through the ranks in sales, was named Tuesday as general manager of KGO-AM 810 and KSFO 560, replacing Mickey Luckoff, who resigned last week in a dispute with the station’s owners.

Lieberman was a sales manager with Susquehanna Radio from 1996 to 2003. She joined KGO/KSFO in September 2003 as the general sales manager and was promoted to director of sales in 2006. In her time at KGO/KSFO, she has continually kept the stations sales revenues at the top spot in the market, a press release stated.

Her appointment was announced by Farid Suleman, president and chief executive of Citadel Broadcasting. The release quoted Suleman as saying, “It is a privilege and honor to promote someone from within this fantastic organization. Deidra is a nationally respected sales professional and I look forward to working with Deidra, Jack Swanson and everyone here in San Francisco.”

Operations Manager Jack Swanson said in the release: “What an outstanding choice to lead us in the decades ahead. I’m thrilled to be on the team.”

No word on who will replace Lieberman as sales director.

Deidra, a native New Yorker, lives in Marin with her husband, Eric.

Bay Area Media News,


  1. Was Lieberman the one Mickey was complaining about when he said he was being undermined by people on his own staff who were going over his head to corporate?

  2. You got to wonder what Swanson's future is. He had been groomed as Mickey's heir apparent. Now Suleman has pushed him aside. Maybe he was pushed aside because he was too close to Mickey.

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