Advertisers haven’t responded to the Chronicle’s switch to glossy paper, Chronicle president Mark Adkins told Josh Tapper of the Nieman Journalism Lab. In the past few months, the Chronicle has scaled back the use of such paper to Sundays.

    The Chronicle won’t be phasing out high-gloss paper any time soon — not with that $1 billion Hearst deal — but Adkins isn’t ready to champion glossy as the savior of the print industry.

Bay Area Media News

3 Comments

  1. well, duh!

    could it be that readers still think the words on the page are more important than how pretty the ads look?

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