Advertisers haven’t responded to the Chronicle’s switch to glossy paper, Chronicle president Mark Adkins told Josh Tapper of the Nieman Journalism Lab. In the past few months, the Chronicle has scaled back the use of such paper to Sundays.

The Chronicle won’t be phasing out high-gloss paper any time soon — not with that $1 billion Hearst deal — but Adkins isn’t ready to champion glossy as the savior of the print industry.