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E-editions constitute 16% of Chron's circulation

E-editions are becoming an increasingly important part of the circulation figures for the San Francisco Chronicle and the Bay Area News Group.

In the latest Audit Bureau of Circulations’ FAS-FAX report, the Chronicle reported a total daily circulation of 223,546, and 16% of those copies were e-editions.

The number of daily e-edition subscribers of the Chron has nearly doubled in one year from 16,087 to 30,860.

The growth of the Chron’s e-edition masks the decline print copies sold. Including e-editions, the Chronicle’s overall daily circulation fell 11.2% from 251,782 in 2009 to 223,549 this year.

Subtract the e-editions, and the one-year slide would have been 18.2%.

Without e-editions, the Chron’s daily circulation would be 192,689.

BANG reported 69,499 daily e-editions, which represent 17% of its 477,592 daily circulation.

BANG is the combination of the Mercury News, Oakland Tribune and Contra Costa Times. Those papers reported a total of 30,267 daily e-editions in 2009, indicating that BANG has more than doubled its e-edition subscribers in the past year.

Smaller papers are also using e-editions to beef up their overall circulation numbers. For instance:

E-editions show entire pages of newspapers, as they were printed. They’re different from the news displayed for free on the websites of the same newspapers.

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