The Chronicle reports a 414% increase in sales on Tuesday, Nov. 2, the edition reporting that the Giants had won the World Series.
- The Chronicle has seen overall sales during the Giants playoffs run increase nearly 17%. Fans have flocked to retail vendor locations and racks to buy copies of the newspaper, as well as placing over 12,000 orders online for special commemorative packages.
- In addition, as the Giants advanced through the playoffs, three special World Series editions were produced, selling over 65,000 copies. Coverage culminated on Sunday, Nov. 7 with a special commemorative section highlighting the team’s season-long success, with a projected 107% increase in sales.
At SFGate.com, Coverage related to the team and the World Series victory parade accounted for 40% of the day’s record-setting 11 million page views.