Enthusiasm for the Giants is reflected in the ratings of its San Francisco flagship station, KNBR 680, which went from a 3.6 in September to a 7.2 in November. The last couple games of the World Series were in November.
From September through November, KCBS held steady with 6.1 to 6.3 rating. KGO-AM continues to drift downward, from 5.1 in September to 4.4 in November.
The December ratings book will be thrown off by another anomaly, KOIT’s big ratings for its all Christmas music format.
Here’s the usual disclaimer: Advertisers don’t use these numbers when buying air time. They use ratings for particular demographics.
Personal People Meters for listeners 6+
San Francisco Radio Metro
Monday-Sunday 6am-Midnight
Format Licensee Sept. Oct. Nov. Cume
1. KNBR Sports Cumulus 3.6 5.3 7.2 1,609,000
2. KCBS-AM/FM News CBS Radio 6.2 6.1 6.3 1,314,000
3. KQED-FM News/Talk KQED Inc. 5.2 5.2 5.6 821,300
4. KOIT-FM Adult Contp. Entercom 5.4 5.3 4.8 1,508,800
5. KGO-AM News/Talk Citadel 5.1 4.7 4.4 654,000
6. Wild 94.9 Rhythm/CHR Clear Channel 3.7 3.7 3.9 1,388,000
7. Movin 99.7 Rhythm/AC CBS Radio 3.6 3.5 3.7 1,351,900
8. KBRG-FM Span. hits Univision 2.7 2.9 3.2 591,600
8. KMEL-FM Urban Clear Channel 2.9 2.8 3.2 977,800
10. Kiss-FM Urban oldies Clear Channel 3.6 3.6 3.0 1,060,100
11. KBLX-FM Urban AC Inner City 3.1 3.5 2.9 609,900
12. KIOI Hot AC Clear Channel 2.9 2.8 2.8 1,116,000
13. KSFO Talk Citadel 2.4 2.6 2.8 428,900
14. KSOL Reg'l Mex. Univision 2.5 2.8 2.6 598,000
15. KDFC-FM Classical Entercom 3.5 3.2 2.4 611,700
16. KFOG Adult altern. Cumulus 2.2 2.4 2.3 697,100
17. KSAN Classic rock Cumulus Media 2.7 2.4 2.1 640,400
18. KKSF Classic rock Clear Channel 2.6 2.1 2.0 723,900
19. Alice Hot AC CBS Radio 2.0 2.0 2.0 827,100
20. KITS Modern rock CBS Radio 2.2 1.9 1.8 716,700