< Back to All News

Nov. sweeps: CBS5 narrowly leads ABC7 at 11

Please note two corrections at the bottom of this item. Incorrect information is crossed out and new information is underlined.

KTVU Channel 2 is crowing about its ratings during the November sweeps when it was first for every weekday newscast in the 25-54 demographic except at 5 p.m., when KGO is tops, and 6 p.m., when KDTV Univision 14’s “Noticias 14” is No. 1. 

KTVU’s dominance isn’t news since it’s been at the top for decades. But among the four six stations airing local news at 11 p.m., KPIX CBS5 leads KGO ABC7 by just 1,258 viewers, while NBC Bay Area has fallen off the cliff.

If you define “late news” as including the “10 O’Clock News” on KTVU, then obviously Channel 2 is No. 1 with 88,479 viewers in the demo. At 11 p.m., KPIX draws 49,061 viewers, KGO 47,803, KDTV Univision 29,427, KNTV 28,112 and KRON 16,454 and KSTS Telemundo 3,098.

For some perspective, we pulled out the November 2007 25-54 numbers and spotted several trends:

The figures here are from Nielsen data released by KTVU and KDTV.


1. Our analysis posted on Wednesday left out an important player, KDTV Univision 14, which leads the pack at 6 p.m. if you include both English and Spanish language channels. We only looked at the English language stations, although in the past we’ve noted the dominance of Channel 14 during this time period (here and here), but we should have this time as well. We wish to thank Melanie Wellbeloved, research and marketing director at Univision 14, for pointing out this error.

2. The top graphic (Nov. 2010) has also been corrected. It was sent out by KTVU. However, it transposed the 6 p.m. numbers for KGO and KPIX. The figures now are correct.

Below is a graphic showing more detailed Nieslen figures, comparing this November and last November.

Update (Dec. 16):

We reported that CBS5 won at 11 p.m. Monday-Friday, but ABC7 informs us that they won when weekends are included. As we said before, the battle at 11 p.m. between Channels 5 and 7 is extremely close.

On a Monday-Sunday basis, KGO-TV averaged 49,000 adult 25-54 viewers over the week compared to 45,000 for KPIX, 28,000 for KNTV, 29,000 for KDTV and 16,000 for KRON. Our previous posting looked only at Monday-Friday averages.

Another point worth noting is that KTVU’s big gains at noon were partially due to Giants parade coverage.

We appreciate KGO-TV marketing and research vp Ellen Conlan bringing this information to our attention.

< Back to All News