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Nov. sweeps: ABC7 won at 11 p.m. on 7-day basis

Here’s another follow up to our report on the November sweeps. We said that CBS5 won at 11 p.m. Monday-Friday, but ABC7 informs us that they won when weekends are included. As we said before, the battle at 11 p.m. between Channels 5 and 7 is extremely close.

On a Monday-Sunday basis, KGO-TV averaged 49,000 adult 25-54 viewers over the week compared to 45,000 for KPIX, 28,000 for KNTV, 29,000 for KDTV and 16,000 for KRON. Our previous posting looked only at Monday-Friday averages.

Another point worth noting is that KTVU’s big gains at noon were partially due to Giants parade coverage.

Our thanks to KGO-TV marketing and research vice president Ellen Conlan for bringing this information to our attention.

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