While KCBS AM-FM remains firmly on top of the San Francisco radio ratings heap, KQED-FM has made gains in the past three months to secure the No. 2 spot. KOIT, which sprints to the top of the ratings during the holidays with its all Christmas music format, fell back to third place in January, where it remained in February and March.
Here’s the usual disclaimer: Advertisers don’t use these numbers when buying air time. They use ratings for particular demographics.
Personal People Meters for listeners 6+ San Francisco Radio Metro Monday-Sunday 6am-Midnight Format Licensee Jan. Feb. March Cume 1. KCBS-AM/FM News CBS Radio 6.5 6.9 6.8 1,278,500 2. KQED-FM News/Talk KQED Inc. 5.2 6.1 6.5 857,000 3. KOIT-FM Adult Contp. Entercom 5.2 5.5 5.1 1,557,100 4. KGO-AM News/Talk Citadel 4.9 5.0 4.8 633,500 5. KMEL-FM Urban Clear Channel 3.6 3.8 4.4 1,000,700 6. Wild 94.9 Rhythm/CHR Clear Channel 4.0 4.2 4.3 1,357,200 7. Movin 99.7 Rhythm/AC CBS Radio 4.8 4.0 4.2 1,404,800 8 . Kiss-FM Urban oldies Clear Channel 3.4 3.2 3.6 1,131,000 9. KBRG-FM Span. hits Univision 3.7 4.0 3.5 648,100 10. KSOL Reg'l Mex. Univision 2.8 2.8 3.2 638,700 11. KIOI Hot AC Clear Channel 3.1 3.4 3.1 1,178,600 12. KSFO Talk Citadel 3.1 3.0 3.0 354,000 13. KSAN Classic rock Cumulus Media 2.6 2.7 2.8 711,300 14. KNBR Sports Cumulus 2.9 2.4 2.5 492,100 15. KFOG Adult altern. Cumulus 2.5 2.5 2.4 691,500 16. KBLX-FM Urban AC Inner City 2.5 2.7 2.3 537,700 17. Alice Hot AC CBS Radio 2.6 2.0 2.3 876,800 18. KRZZ-FM Spanish Span. Broad. 1.8 1.8 2.1 498,400 19. KBAY AC Next Media 1.8 1.7 1.8 566,200 20. KCSM Jazz SMC College 1.2 1.6 1.8 246,700