TVNewsCheck.com reports that KTVU is among the stations that are quietly experimenting with technology that can deliver programming to Internet-connected TVs and conventional TVs linked to the Net through Blu-ray players and other set-top boxes.
The technology is called “over the top” or OTT. KTVU’s OTT service is still in a soft-launch phase, running only on Vizio sets, News Director Ed Chapuis said. After some fine-tuning, he said, it will be launched later this year on more sets and promoted with a heavy campaign. To make money, he said, he plans on running 10-second spots in front of video clips.