In the past few months, three Bay Area TV stations have introduced new sets and/or new graphic packages — CBS5, Univision 14 and NBC Bay Area. Tonight, KTVU Channel 2 unveiled its new set and graphics package that aims to modernize the station’s look while maintaining the top-rated station’s legacy.

“The set design features woods, brushed metals, Plexiglass and laminates that translate into a modern presentation that is warm and sophisticated,” said a news release from KTVU’s Jeff Holub. “The graphic package will use the same color palette and element package that KTVU viewers are familiar with but with more of a modern day look and feel.”

Here’s a link to KTVU’s story about the set.

The set will include three different staging areas – the main desk, weather center and a multipurpose area. The main anchor desk will feature a large Duratran mural and keeping with the tradition of the station will include the Golden Gate Bridge. The weather center is large enough for multiple meteorologists and features 60-inch flat screen monitors.

KTVU worked with Broadcast Design International (BDI) on the set and Hothaus Creative on the graphics.

Bay Area Media News

2 Comments

  1. I agree; it doesn't look greatly different from the former set. Plus now the weather graphics on their big flat-screen are hard to read on my SDTV set than when they used the blue-/green-screen. But it looks good overall.

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