In the past few months, three Bay Area TV stations have introduced new sets and/or new graphic packages — CBS5, Univision 14 and NBC Bay Area. Tonight, KTVU Channel 2 unveiled its new set and graphics package that aims to modernize the station’s look while maintaining the top-rated station’s legacy.
“The set design features woods, brushed metals, Plexiglass and laminates that translate into a modern presentation that is warm and sophisticated,” said a news release from KTVU’s Jeff Holub. “The graphic package will use the same color palette and element package that KTVU viewers are familiar with but with more of a modern day look and feel.”
Here’s a link to KTVU’s story about the set.
The set will include three different staging areas – the main desk, weather center and a multipurpose area. The main anchor desk will feature a large Duratran mural and keeping with the tradition of the station will include the Golden Gate Bridge. The weather center is large enough for multiple meteorologists and features 60-inch flat screen monitors.
KTVU worked with Broadcast Design International (BDI) on the set and Hothaus Creative on the graphics.