A San Francisco startup called Talkwheel helps journalists do a better job of engaging with readers on social media sites such as Facebook with a minimal time commitment. Nicole Martinelli of ijnet.org (International Journalists Network) took Talkwheel for a spin to see how it works. Here’s her review. She writes:

The circular design allows you to see at a glance where most people are commenting and focus on that, rather than scrolling through chronological nested replies. In addition to the conversation wheel, the app has a left-hand panel with topics, which is handy if you want to see what’s going on in a hurry.

Talkwheel’s vp of business development, Patrick Randolph, says the product’s design increases Facebook chatter by 40%.